HARRISON CANTEL: [MUSIC].
My name is Harrison, and I
help people to annihilate
camera shyness and to create more engaging video content.
Why? Because, let's be honest,
video is the single best way to
instantly humanize your brand in today's world.
You're itching to get started with video,
but you're a little bit scared of the camera.
It's okay. Here are five practical tips that
helped me to be more comfortable on camera.
Number 1: Dress code.
You've heard of the saying,
look good feel good.
Well, it's time to actually start listening to that.
If you're in an outfit that you feel mighty fine wearing,
you're going to feel a lot more
comfortable in front of the camera.
Number 2: Pointers.
Forget full scripts.
Just write down 3-5 pointers
that you wish to cover in your video.
This will stop you from waffling,
and it will mean that you won't miss out
on delivering any value to your viewer.
Number 3: Film alone.
Shut that door and get rid of any potential distractions.
No dogs barking, no phones
ringing and no neighbors singing.
Number 4: Avoid perfection.
Spoiler alert. Perfection does not exist.
Stop chasing it.
It's way less energy zapping,
trying to be yourself than it
is to try and be someone else.
Trust me, being someone else is not
sustainable and it's certainly not comfortable.
Number 5: Just hit record.
Next time you film yourself talking to the camera,
hit record as soon as you walk in
the room and do not press stop
until you are satisfied you've got
everything you need on camera.
I bet you're doing this at the moment.
Blah, blah, blah, blah, blah, blah, blah, blah, blah.
Okay, start again.
Blah blah blah blah blah blah blah blah blah blah blah.
Every time you mess up,
you're having to reset and start again.
This is not helping anything.
Just leave the camera rolling.
After all, it's one less thing to think about.
Plus, you'll capture a load of bloopers.
Go get the Tiger. [MUSIC]