KATE SHEWAGA: Pinterest is a powerhouse in
the marketing world and to use it effectively,
you want to design some scroll-stopping pins.
I'm going to show you how, and thankfully
Microsoft Designer has made it so
easy to make ready to post pins.
Go to designer.microsoft.com and in this area here,
describe the pin you'd like to create.
The secret to getting the most out of
AI is to give it as much detail as possible.
What type of pin do you want?
What's the pin about? Who is your target audience?
What do you want it to look like?
You can even add
your own brand images or let
Designer generate one for you.
I'd like an image of someone
on their phone and this is what
Designer came up with.
Perfect. Once you choose an image you like,
feel free to customize the font,
change the colors, add stickers.
Anything to make your pin stand out.
Now, depending on if you're using
this pin as a static image,
an ad, or as an idea pin,
there's also a really easy way
you can resize your design.
Here is where you can find the resize box.
One of the nice things about Designer
is when you change the size,
the elements will automatically
adjust to the new dimensions.
It's really that easy.
The second part to getting your pin to perform
well is to use a keyword heavy description.
I like to use the captions feature to
quickly make a dynamic pin description.
Okay, you did it. Download your pin,
post to Pinterest, and
watch those conversions come through.