[MUSIC]
FANTA DICKO: Hey everyone, my name
is Fanta Dicko.
I'm the founder and creator of Melanin Moi,
which is an online platform that is changing the way
content reaches and represents women of color.
Today, I'm here to share five tips on how you can grow
your social media following
across all social media platforms.
The first tip I'm going to talk about
is building a strong brand identity.
It's important that your brand's identity and
voice shines through every post.
This decides how your brand will
come across to your audience.
Everything from your tone, color scheme,
design, and even what you
comment would reflect your brand's voice.
My second tip is to post consistently, but with purpose.
It's all about consistency and value.
Looking at your post insights and see
what type of content performs best.
If you're posting daily,
but your audience doesn't find the content helpful,
they won't engage with you or follow your account.
See what posts are working best for
you and continue to create more of those.
My third tip is to post share-worthy content.
Content that gets engaged with the
most is often what's shared more,
which ultimately puts more eyeballs on your business.
Your followers should want to re-share your post.
Take a look at those posts insights and
analyze which post gets the most shares.
My fourth tip is to engage with your followers.
By engaging with your audience,
it helps your brand establish trust,
by building relationships, advocacy and brand love.
You can do this by responding to comments,
liking and commenting on
photos and sharing relevant articles.
You can also answer questions
and start new conversations.
My fifth and final tip is
to collaborate with influencers.
It's important to note that you don't always need
a large budget to work with an influencer.
Some are willing to work with you for
free product or simply to be reposted on your page.
Peer recommendations carry a lot
of weight and people are more
likely to buy a product or
service when it comes from someone they trust.
Feel free to use
these five tips to help
build your social media following.
[MUSIC]