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LUISA CULLINAN: Hi, I'm Luisa.
I'm a social media manager and
a TikTok strategist, and in this video,
I'm going to be teaching you how to properly
structure your videos to get more views.
The secret formula for better performing
videos in social media is in how you structure them,
especially videos where you're talking to the camera.
The secret formula consists of a hook,
value, and a call to action.
Let's see how we can apply this using an example.
Let's pretend I own
a branding company and I'm
selling my business inside TikTok.
I want to make a video about
this big common mistake that I see most people doing.
The goal of this video is to share the mistake,
share a possible solution,
and how I can help.
In this context, let's start with the hook.
I like to say that the hook is
a core message of your video delivered in
a bold statement within
the first five seconds of your video.
In this example, a good hook could be,
"This is the biggest mistake I see
small business owners doing when it comes to branding."
It's a bold statement.
It makes you wonder what the mistake is,
and it's meant to hook the viewers in because
they want to make sure that they're not
the ones making the mistake.
In addition to voicing in your hook,
I always recommend that you also write it
out in a title or call out in the video.
When you're writing it,
you should always put the copy on top of your head.
This way, the video is very clean for
the viewer and they can
easily understand what your video is about.
The value is the main portion of your video.
This is where you're going to state
what the problem is,
explain why and provide a solution.
For example, small business owners usually do Y,
resulting in X, but instead,
they should be doing Z and I'm going to teach you how.
In the last portion of your video,
you should tell viewers what action they should
take based on the information that you just delivered.
Some examples could be,
"Leave your questions in the comments"
or "Follow for more branding tips."
A good call to action is a quick,
intentional sentence that you
deliver at the end of the video,
and it's potentially what will
turn a viewer into a follower and,
better yet, into a customer.
If you also want to write this out in the text format,
I always recommend that you place
the copy near the Follow,
Like, Share, Comment buttons.
This way people can easily take that action.
Before posting your video,
make sure you rewatch it in
preview mode by clicking on the preview button.
This way you're going to make sure that
the copy is not getting covered by
anything and your video looks
clean and intentional as you want it to be.
Remember, you only have
2-5 seconds to get
someone's attention when they're scrolling
down the feed so make sure
that you start your video on a high note with
a strong hook and copy
properly placed for a clean visual.
These small things can be the difference
between 200 views and a viral video.
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